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Keith Jarvis is a distinguished figure in the world of golf, currently serving as a Golf Channel Coach of the Week and Golf Channel Academy Lead Coach in New Jersey, and PXG Staff member. With a career spanning over four decades, Jarvis has established himself as a prominent player and coach within the industry. Prior to his role with Golf Channel Academy, Jarvis held the position of Lead Instructor with ESPN Golf Schools, where he made significant contributions to the development of aspiring golfers. Notably, he was part of the instructional team during the tenure of Hank Haney as Dean of Instruction, a period when Haney also served as Tiger Woods’ swing coach. Jarvis has been a dedicated student of the game, having received lessons from Haney and his team since the early 1980s, and participating in Haney’s renowned “Teaching the Teacher” courses. In addition to his association with Haney, Jarvis has worked alongside other esteemed coaches such as Andy Plummer, Mike Bennett, Butch Harmon, and James Sieckmann, a renowned expert in the short game. Jarvis holds multiple certifications that underscore his commitment to excellence in golf instruction. These include certifications from the Titleist Performance Institute, such as TPI Golf Fitness 1, Golf Coach 2 (Mental Game), Junior Coach 2, and Golf Mechanics Level 2. He is also recognized as a Stack and Tilt Authorized Instructor, Golfing Machine GSEM Authorized Instructor, K-Vest Level 2 Authorized Instructor, , and TrackMan Level 2 and US Kids Certified Instructor. One of Jarvis’ core beliefs is in the importance of mastering golf’s “New Fundamentals,” which he identifies as the common elements among the world’s best players. He emphasizes the significance of understanding ball flight laws and cultivating a Tour-caliber short game as essential components for players striving to reach their highest potential in the sport.